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Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus
CBS News • • technology
Key Points:
- Apple’s upcoming fall event on September 9 will feature the company’s first foldable phone, possibly named the iPhone Ultra, and mark the debut of new CEO John Ternus, who succeeded Tim Cook on September 1.
- The event is critical for Apple as iPhone sales slow amid market saturation and economic pressures, with the company needing to demonstrate progress in AI to catch up with competitors like Alphabet.
- The foldable phone segment is expected to grow, with Apple’s entry potentially boosting sales by 13% this year, though the device is anticipated to carry a premium price around $2,000, significantly higher than current top iPhone models.
- Analysts will closely watch Ternus’ performance as CEO, noting his hardware engineering background and the challenge of following Cook’s legacy of massive revenue and valuation growth over 15 years.
- Apple is also expected to announce the iPhone 18 with enhanced Siri capabilities, along with updates to AirPods and the Apple Watch, aiming to differentiate its products in a competitive market.
