Apple event live: iPhone Duo, iPhone 18 Pro & watches announced

Key Points:

• Apple unveiled its first foldable iPhone, the iPhone Duo, featuring a passport-like design with a 5.4-inch front display and a 7.6-inch main screen, starting at $1,999, marking the largest redesign in the company's smartphone history.
• The company also introduced the iPhone 18 Pro and 18 Pro Max with upgraded A20 Pro processors, improved batteries, and enhanced camera features, alongside new Apple Watch Series 12, Ultra 4, and AirPods 5.
• Analysts expect strong demand for the iPhone Duo, highlighting Apple's software integration as a key differentiator, though the foldable segment remains a small but high-revenue niche within the smartphone market.
• Market reaction to the product announcements was initially lukewarm, with Apple shares dipping slightly, but historical trends suggest potential stock gains in the following 30 to 60 days post-launch.
• Industry experts note that while foldables represent a small portion of global smartphone units, their higher average selling prices contribute significantly to revenue, positioning Apple's entry as a strategic move despite stiff competition from Samsung, Google, and Huawei.