Apple Glasses predicted to drive major product growth with three strengths
Key Points:
- Smart Analytics Global (SAG) projects significant growth in the AI smart glasses market, with sales expected to rise from 6 million units in 2025 to 20 million in 2026.
- Apple Glasses, anticipated to launch around 2027, are seen as a major catalyst for market expansion due to their strong industrial design, fashion appeal, and ecosystem integration.
- Despite leadership changes in Apple's design team, the company’s hardware design reputation remains strong, which is expected to benefit the Apple Glasses product.
- SAG forecasts that smart glasses will complement rather than replace smartphones, with annual sales reaching 75 million units by 2030 and heads-up display models becoming the top sellers from 2028 onwards.