Apple goes down market in its 'big week' of product rollouts with iPhone model that's $200 cheaper than the base
Fortune • • general
Key Points:
- Apple reported record quarterly earnings driven by strong sales of iPhone 17 models, despite delays in enhancing Siri with AI as promised for 2024.
- The company launched the iPhone 17e, a budget-friendly model with upgraded storage, camera, and cellular speeds, starting at $599, $200 less than the base iPhone 17.
- Apple refreshed its iPad Air with the M4 chip, increased RAM to 12GB without a price hike, and introduced new MacBook Pro models featuring M5 Pro and M5 Max chips with improved performance and networking capabilities.
- The new entry-level MacBook Neo, priced from $599, targets the affordable laptop market with an A18 Pro chip, while the
