Apple has reportedly increased its iPhone Duo orders by 30%
Key Points:
- Apple is anticipating much higher demand for the iPhone Duo than initially expected, increasing its supply chain orders by about 30%.
- The total iPhone Duo supply for the remainder of 2026 is nearing 10 million units, up from previous estimates of 6-7 million.
- Pre-orders for the iPhone Duo officially begin on October 16, with early pre-order options available starting today.
- Supply chain sources indicate a 10-15% increase in orders for the iPhone 18 Pro Max, while iPhone 18 Pro orders have decreased by 10-15%, keeping overall iPhone 18 Pro line supply targets unchanged.
- The stronger-than-expected demand reflects positive market reception since the iPhone Duo's unveiling last month and Apple's ongoing retail efforts.