Apple Is Setting Its New CEO Up to Be Synonymous with the $2,000 Foldable iPhone, Report Says
Gizmodo • • general
Key Points:
- Apple plans to introduce a foldable iPhone priced around $2,000, coinciding with John Ternus's debut as CEO on September 1, aiming to associate him with a highly anticipated new product category.
- Ternus, known for leading the original iPad project, will be prominently featured as the driving force behind the foldable iPhone during its launch, marking a narrative of career culmination.
- This launch contrasts with outgoing CEO Tim Cook's final major product, the $3,499 Apple Vision Pro, which received mixed reviews and limited consumer adoption due to its high cost and positioning.
- The foldable iPhone's design is expected to be familiar and straightforward, essentially a compact iPhone that unfolds into a small iPad, with pricing comparable to Samsung's existing foldable phones.
- Analysts forecast strong financial performance for Apple in the upcoming quarter, potentially surpassing previous records with nearly $150 billion in revenue, reflecting optimism despite the high price point of the new device.
