Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029

Key Points:

• Apple's 2029 "Pro" iPhones may feature thinner and more power-efficient OLED screens using Color Filter on Encapsulation (CoE) technology, which eliminates the traditional polarizer to improve brightness and reduce power consumption.
• CoE technology places a color filter directly on the OLED encapsulation layer, allowing more light to pass through and enabling displays to be brighter or use less power, while also making the screen assembly thinner.
• Samsung first commercialized CoE with its Eco² OLED panels in the Galaxy Z Fold3, achieving a 33% improvement in light transmission and up to 25% power savings compared to traditional OLED panels with polarizers.
• Technical challenges such as maintaining outdoor visibility, viewing angles, contrast, and color accuracy without a polarizer have delayed Apple's adoption of CoE technology until 2029 for its mainstream Pro iPhones.
• Samsung Display and LG Display are expected to be the primary suppliers of CoE OLED panels for Apple's Pro models, with BOE potentially competing if it meets Apple's standards; the transition involves significantly higher volume than current foldable device usage.