Apple Planning to Launch Two New 'Ultra' Products in the Next Year
MacRumors • • general
Key Points:
- Apple plans to brand two upcoming products as "Ultra" devices, including its first foldable iPhone, which will be called the "iPhone Ultra" and positioned as the highest-end model outside the main iPhone 18 lineup.
- The iPhone Ultra is expected to launch alongside the iPhone 18 Pro and Pro Max but may arrive a few weeks later with limited availability.
- A "MacBook Ultra" featuring an OLED touchscreen panel is also in development, intended to sit above the MacBook Pro with a significantly higher price, though its release may be delayed due to memory supply shortages.
- The "Ultra" branding extends Apple's existing use of the term seen in M-series Ultra chips, Apple Watch Ultra, and CarPlay Ultra, with rumors also suggesting an upcoming AirPods Ultra model.
