Apple plans ‘aggressive pricing’ for iPhone 18 Pro models, per report
9to5Mac • • general
Key Points:
- Rising memory costs have caused price increases for many Android smartphones, but analyst Jeff Pu predicts Apple will adopt an aggressive pricing strategy for the iPhone 18 Pro and Pro Max base models.
- Despite supply constraints and soaring memory prices driven by AI demand, Apple is expected to keep entry-level iPhone 18 Pro prices consistent with last year’s $1,099 and $1,199 starting points.
- Apple may increase prices on higher storage tiers to protect profit margins while maintaining competitive pricing for base models, potentially helping the iPhone gain market share from Android.
- The iPhone 18 lineup will include the Pro, Pro Max, and the new high-end iPhone Ultra model, which is expected to have a premium price tag.
- This pricing approach contrasts with some Android manufacturers who have already raised prices or may reduce budget smartphone offerings due to cost pressures.
