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Apple “Prioritizing Sales” Of Current 14-Inch MacBook Pro to Make Way For M6 Refresh Later This Year, MacBook Air Suffering From Severe Shortage
Wccftech • • technology
Key Points:
- Apple is facing a severe shortage of MacBook Air models due to rising DRAM costs and ongoing memory supply issues, with various configurations unavailable until September.
- To manage the shortage, Apple is prioritizing sales of the base 14-inch M5 MacBook Pro to clear inventory ahead of the upcoming M6 MacBook Pro refresh expected this fall.
- Apple is attempting to source memory from Chinese suppliers to resume timely shipments, but this solution currently applies only to devices sold within China.
- The M6 MacBook Air is expected to launch next year, while the more advanced M7 Pro and M7 Max MacBook Pro models are anticipated in the second half of 2027.
- Due to the memory shortage, Apple delayed its back-to-school promotion from June and is steering customers toward the MacBook Pro over the Air, with industry experts predicting supply constraints to continue through 2028.
