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Apple reportedly offering trade-in incentive to encourage iPhone upgrades
9to5Mac • • technology
Key Points:
- Apple is expected to raise the prices of the new iPhone 18 Pro models by around $100, less than the previously rumored $200 increase.
- To ease the impact of higher prices, Apple will expand its trade-in program to offer higher trade-in values for devices with minor cosmetic defects, such as small display cracks.
- This updated trade-in policy will apply across Apple's entire product range and aims to encourage more customers to upgrade to the latest devices.
- The changes to the trade-in program will take effect immediately once the Apple Store reopens after today's event.
