Apple stock rises. iPhone 18 Pro and foldable Duo debut under new CEO
Key Points:
- Apple stock rose about 1% in early trading following the unveiling of the iPhone 18 Pro and its first foldable iPhone Duo on September 9.
- The iPhone 18 Pro, starting at $1,199, features upgraded cameras, longer battery life, and a faster chip optimized for on-device AI.
- The foldable iPhone Duo, priced at $1,999, offers a 7.6-inch foldable display and represents Apple's initial entry into foldable screen technology.
- New AirPods and Apple Watch models were also introduced during the event, marking a significant product debut for new CEO John Ternus, who assumed the role on September 1.
- The launch follows strong sales of the iPhone 17, with market watchers questioning if the latest lineup will maintain upgrade momentum; Apple shares closed at $315.34 on Wednesday, down 0.3%.