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Nintendo of America thanks fans for dealing with tariff-related price hikes by encouraging them to spend more money in a new sale
eurogamer.net • • technology
Key Points:
- Nintendo of America announced a "Customer Appreciation Sale," describing it as one of its largest promotions ever, funded in part by tariff refunds it received from the US government.
- The company previously raised prices on multiple products due to tariffs but is now facing criticism for not passing these tariff refunds directly to customers who paid higher prices.
- Nintendo argues it absorbed most tariff costs and that the refunds enabled the sale, while also defending itself against a class action lawsuit claiming it should refund customers; Microsoft and Sony support Nintendo's position.
- The sale runs from September 13 to September 26 across the Nintendo eShop, Nintendo Store, and participating retailers, offering discounts on games and peripherals amid mixed public reactions.
- Critics question why Nintendo does not permanently lower prices instead of offering temporary discounts funded by tariff refunds, viewing the promotion as a contentious gesture rather than straightforward customer compensation.
