Apple to pay $250M to settle lawsuit over Siri's delayed AI features
TechCrunch • • general
Key Points:
- Apple has agreed to pay $250 million to settle a class action lawsuit alleging it exaggerated the AI features, particularly improvements to Siri, in its marketing ahead of the iPhone 16 launch.
- The lawsuit claimed Apple misled customers by suggesting advanced AI capabilities would be available sooner than they actually were, influencing purchases of the iPhone 15 and iPhone 16.
- Eligible U.S. customers who bought these iPhones between June 10, 2024, and March 29, 2025, may receive up to $95 per device under the settlement, with Apple not admitting any wrongdoing.
- Apple Intelligence, introduced at WWDC 2024, promised a more advanced Siri powered by AI models like Google Gemini, with future iPhone OS updates potentially allowing users to choose from multiple third-party large language models.
