Apple TV isn't the only streamer to hike prices this year

Key Points:

• Apple TV's subscription price has tripled since its 2019 launch, rising from $4.99 to $14.99 per month as of 2026, following a recent increase from $9.99 to $12.99.
• Major streaming services including Netflix, Peacock, Paramount+, Amazon Prime Video, Disney+, and HBO Max have all raised their subscription fees in 2023 and 2024, with some eliminating lower-cost plans.
• Netflix increased all its plan prices in March 2024, with the ad-supported tier going from $7.99 to $8.99 and the Premium plan rising to $26.99, while discontinuing its cheapest ad-free option.
• Peacock, Paramount+, Amazon Prime Video, Disney+, and HBO Max have also implemented price hikes ranging from $1 to $3 per month, affecting both ad-supported and ad-free plans.
• Consumers have expressed frustration on social media, criticizing the rising costs and questioning the value of streaming services as they move away from being affordable alternatives to cable.