Dyson launches $499 toothbrush with built-in camera, AI technology
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Dyson launches $499 toothbrush with built-in camera, AI technology

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Key Points:

  • Dyson has launched the CameraJet, a $499 smart toothbrush featuring a built-in 100,000-pixel macro camera and AI to identify gaps between teeth and direct a targeted liquid jet for cleaning.
  • The device uses a conical liquid jet designed to remove plaque at lower pressure, with a 12.5-milliliter mouthrinse reservoir that can be refilled quickly via an included dock.
  • The CameraJet connects to the MyDyson app, offering live camera views, cleaning guidance, coverage maps, and brushing feedback, while ensuring images are processed on-device without storage or sharing.
  • Laboratory tests indicated the CameraJet removed nearly 70% more plaque in hard-to-reach areas compared to premium electric toothbrushes, using proxy plaque developed with the National University of Singapore.
  • Dyson is also developing compatible low-foaming mouthrinse and SLS-free toothpaste, with the CameraJet available for purchase on Dyson's website and in Dyson Demo Stores.

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