Apple TV's Biggest Launch Ever

Key Points:

• The Season 4 premiere of "Ted Lasso" on Apple TV set a new record with 296.6 million minutes watched over August 4-5, making it the biggest launch in Apple TV history.
• On August 5 alone, the show was the most-streamed program in the U.S., with over 200 million minutes viewed, surpassing other popular Apple TV titles like "Severance" and "Pluribus."
• The premiere also achieved an estimated 7.1 million views, calculated by dividing total streaming time by the episode's 42-minute runtime, highlighting strong audience engagement.
• Season 4, set three years after Season 3, follows Ted Lasso coaching a second-division women’s football team, featuring returning stars Jason Sudeikis, Hannah Waddingham, and Brett Goldstein, alongside new cast members.
• The series is executive produced by key figures including Sudeikis, Brendan Hunt, and Bill Lawrence, and is developed based on intellectual property from NBC Sports, produced in association with Warner Bros. Television and Universal Television.