What's Coming in September: New iPhones, Apple Watches and More

Key Points:

• Apple plans to unveil at least five new devices at its September iPhone event, including the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone, alongside updates to the Apple Watch Series 12 and Apple Watch Ultra 4.
• The iPhone 18 Pro and Pro Max will feature internal upgrades such as the A20 Pro chip built on a 2nm process, improved cameras, and potentially higher prices up to $300 more than last year’s models, with new color options including Dark Cherry and light blue.
• Apple's foldable iPhone, dubbed "iPhone Ultra," will have a dual-screen design with a 5.5-inch closed display and a 7.8-inch open display, use Touch ID instead of Face ID, and is expected to cost between $2,000 and $2,500, though its launch may be delayed beyond September.
• Additional product updates expected later this year or in 2026 include a refreshed Apple TV 4K, HomePod mini, full-size HomePod, a new smart home hub with Siri AI integration, and a security camera, while no standard iPhone 18 or Apple Watch SE refresh is planned for this fall.
• Tim Cook will step down as Apple CEO on September 1, with John Ternus taking over and leading the upcoming event, which is likely scheduled for September 8 or 9, with pre-orders possibly delayed to September 12 to avoid coinciding with the 25th anniversary of the 9/11 attacks.