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Apple wanted the iPhone Ultra to cost $1,999, new report says
GSMArena.com • • general
Key Points:
- Apple is set to unveil its first foldable smartphone, the iPhone Ultra, at its annual iPhone launch event on September 9, with development reportedly spanning nearly a decade.
- The iPhone Ultra's price is expected to start at $2,199, higher than the initially intended $1,999, due to memory chip shortages and increased costs, with top-tier models potentially reaching $3,000.
- The device will feature a 7.8-inch folding screen and a 5.5-inch cover display, with a design that unfolds to resemble a Magic Trackpad and folds to roughly passport size.
- Apple aims for industry-leading build quality, incorporating a titanium and aluminum hinge system, custom cover glass developed with Corning, and a nearly invisible crease on the foldable screen.
