Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand
MacRumors • • general
Key Points:
- Apple's MacBook Neo, the company's most affordable MacBook, has received an overwhelmingly positive response from customers since its launch in March, according to CEO Tim Cook.
- Demand for the MacBook Neo has exceeded Apple's expectations, contributing to a record number of first-time Mac buyers last quarter.
- The laptop is currently supply constrained, with U.S. online orders showing a 2-3 week delivery estimate for all configurations.
- The MacBook Neo starts at $599 for the general public and $499 for eligible students and educational staff, featuring the A18 Pro chip and available in multiple colors.
- Apple is particularly focused on attracting new Mac users and those upgrading from older models with this product.
