Apple's iPhone Ultra will be double the price of the iPhone 17 Pro Max, report claims

Key Points:

• Analyst Ming-Chi Kuo predicts Apple's iPhone Ultra, likely the company's first foldable iPhone, will be announced in September alongside the iPhone 18 Pro and Pro Max but will begin shipping about a month later, similar to the iPhone X launch timeline.
• The iPhone Ultra is expected to be priced between $2,300 and $2,500, roughly twice the cost of the current flagship iPhone 17 Pro Max, reflecting Apple's premium positioning despite recent price increases on other products.
• Despite the high price, Kuo anticipates strong demand with the iPhone Ultra selling out quickly after pre-orders open and delivery times extending 4–6 weeks or more through December 2026.
• There has been some conflicting analyst speculation about the Ultra's release timing, but most now agree on a September unveiling.
• The iPhone Ultra launch is part of Apple's broader product event in early September, marking a significant step into foldable smartphone technology.