Apple's John Ternus Makes Product Event Debut As CEO, Introducing New AI Tools, iPhone 18

Key Points:

• Apple CEO John Ternus made his debut at the company’s annual product event, unveiling the new foldable iPhone Duo and emphasizing advancements in AI tools integrated across Apple’s product ecosystem.
• The iPhone Duo features an unfolded screen 80% larger than the current Pro model and 50% larger than the Max edition, with a foldable design comparable in size to a passport when closed, priced at $1,999 and available for pre-order starting October 16.
• Ternus highlighted Apple’s privacy-focused approach to AI, with Apple Intelligence running primarily on-device and using private cloud compute to ensure user data remains secure and inaccessible even to Apple itself.
• The event also previewed enhancements to Siri, Apple Watch health insights, and new AirPods features like live translation, reinforcing Apple’s focus on integrating AI with personal context on its devices.
• Ternus succeeded Tim Cook as CEO on September 1, continuing Apple’s tradition of leadership stability and innovation, with the product event delivered in a pre-taped format while Ternus greeted attendees live at Apple’s Cupertino headquarters.