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Apple's Tim Cook: iPhone price increase 'unavoidable'
Mashable • • business
Key Points:
- Outgoing Apple CEO Tim Cook has warned that the upcoming iPhone 18 will be more expensive than previous models due to a persistent memory chip price crunch.
- Cook stated that Apple has been absorbing higher component costs but can no longer sustain this, making price increases unavoidable for consumers.
- The iPhone 18 Pro's memory and storage components are estimated to cost Apple an additional $150 compared to the iPhone 17, potentially leading to price hikes of up to $200.
- Despite rumors that Apple might keep the iPhone 18 Pro's price the same as the iPhone 17 Pro, Cook's comments suggest the company will likely pass some of the increased costs to customers.
- This announcement comes ahead of the iPhone 18 launch in the fall, with John Ternus set to introduce the new model following Cook's departure in September.
