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Apple's Tim Cook shares the 4 a.m. morning ritual he stuck by for 15 years in the top job
Fortune • • business
Key Points:
- Apple’s former CEO Tim Cook has maintained a daily routine for 15 years of reading hundreds of customer emails at 4 a.m. to stay connected with user experiences and feedback.
- Cook described reading these emails as an honor and a source of motivation, emphasizing the deep human connection and responsibility he feels toward Apple’s customers.
- Other CEOs like Mark Cuban also prioritize managing their own inboxes, preferring to handle large volumes of emails personally rather than delegating to assistants.
- In contrast, some leaders like Uber’s Dara Khosrowshahi expect constant email responsiveness from their teams, even on weekends, to maintain high performance standards.
- Airbnb CEO Brian Chesky takes a different approach by minimizing email use and avoiding early meetings, favoring calls and texts to manage his company on his own terms.
