Asha Sharma admits "Xbox needs to move faster", as new CEO begins "winding down Copilot on mobile" and ceases its development on consoles
Eurogamer.net • • technology
Key Points:
- Xbox's new head, Asha Sharma, is discontinuing the Copilot AI initiative, which was designed to provide real-time gaming advice, citing misalignment with the company's current direction.
- Sharma emphasized the need for Xbox to move faster, strengthen community connections, and reduce friction for both players and developers.
- Recent leadership changes include promotions and the addition of former Microsoft CoreAI colleagues to help steer Xbox's future strategy.
- While Copilot is ending, Sharma confirmed that Xbox is not abandoning AI altogether and may retire other features that do not fit the new vision.
- Since Sharma's appointment, Xbox has also revamped its Game Pass model, ended the "This is Xbox" campaign, and is focusing on next-gen hardware, Project Helix, which promises leading performance but has no announced release date.
