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Asha Sharma’s Plan to Fix XBOX Starts With Brutal Honesty, 'Clarity Is Kindness'
Insider Gaming • • business
Key Points:
- XBOX CEO Asha Sharma emphasizes transparency and clear communication, adopting the mantra "Clarity is kindness" as she addresses the brand's current challenges.
- Since taking over earlier this year, Sharma has been candid about declining revenue, weak Game Pass growth, and the need for broad strategic changes at XBOX.
- Industry figures like Todd Howard praise Sharma for her ability to clearly identify issues and opportunities, highlighting her effectiveness as a leader.
- Sharma took the CEO role driven by a belief that she could add unique value to XBOX, rather than simply wanting the position.
- Despite current struggles, Sharma and Microsoft executives remain optimistic that XBOX will return to profitability in the next fiscal year.
