based golf company in hot water over controversial ad
Chron • • sports
Key Points:
- Texas-based golf company Good Good Golf faced intense backlash after releasing a controversial ad showing co-founder Garrett Clark shoving professional golfer Alexis Miestowski to the ground over a golf club.
- The 55-second video, created in partnership with Callaway, was widely criticized for seemingly endorsing violence against women, prompting both companies to remove the ad and issue public apologies.
- Good Good Golf emphasized that the ad did not align with their values of inclusivity and apologized for the content, reaffirming their commitment to diversity in golf.
- Callaway also condemned the video, stating it was inappropriate and inconsistent with their stance against discrimination and violence, and pledged to learn from the incident.
- Founded in 2020, Good Good Golf recently raised $45 million and is set to sponsor a new PGA Tour event in Austin, while Callaway is a major golf equipment company headquartered in California.
