Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design

Key Points:

• Beats has officially launched the Beats 360 over-ear headphones priced at $349.99, focusing on enhanced sound quality, comfort, and customizable design with interchangeable cushions.
• The Beats 360 offers up to 1.75× more active noise cancellation and a 12dB increase in output compared to the Studio Pro, along with features like Transparency mode, Adaptive EQ, and Personalized Spatial Audio with dynamic head tracking.
• Unique to Beats 360 is its design with two independent wireless earphones connected by a thin headband housing a single power cable, contributing to improved weight distribution and comfort, plus an IPX4 rating for sweat and water resistance.
• Cushions for Beats 360 are removable and available in Performance Knit and UltraPlush styles with multiple color options, priced at $49.99 but discounted to $9.99 during a limited launch promotion in select markets.
• The headphones support 32 hours of playback with ANC on, fast charging, and deep integration with both Apple and Android ecosystems, while a new ad campaign featuring Kendall Jenner highlights the product’s customizable and lifestyle-oriented appeal.