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Beloved Macy's red shopping bag billboard in Herald Square taken down after decades
ABC News - Breaking News, Latest News and Videos • • business
Key Points:
- Macy's iconic red shopping bag sign has been removed from its Herald Square flagship store in New York City after more than 30 years, revealing a smaller, long-hidden building beneath it.
- The sign covered a holdout building on the corner of West 34th Street and Broadway, which was originally owned by a competitor to Macy's to prevent the department store from dominating the block.
- The removal resulted from a real estate dispute between the building owner and the billboard company, with no current agreement on what will replace the sign.
- Macy's stated the current sign was outdated and is being removed as part of broader modernization efforts, promising soon to unveil refreshed branding that honors the store's heritage while reflecting its future.
- The unusual absence of the familiar sign has sparked nostalgia and curiosity among locals and visitors, who find the corner's new look disorienting and less recognizable.
