Best Buy names Jason Bonfig as new CEO, replacing Corie Barry

Best Buy names Jason Bonfig as new CEO, replacing Corie Barry

CNBC business

Key Points:

  • Best Buy announced that Jason Bonfig, the current chief customer, product and fulfillment officer, will replace Corie Barry as CEO on October 31, aiming to revive stagnant sales amid a challenging retail environment.
  • Bonfig, who joined Best Buy as an inventory analyst in 1999, will become the company's sixth CEO and join the board, while Barry will remain as a strategic advisor for six months after stepping down.
  • The leadership change coincides with Best Buy's efforts to capitalize on AI-enabled devices and overcome factors like a slow housing market, price-conscious consumers, and limited tech innovation, which have contributed to flat sales over the past four years.
  • Best Buy projects fiscal year revenue between $41.2 billion and $42.1 billion, with comparable sales expected to range from a 1% decline to a 1% increase, reflecting ongoing market challenges.
  • Despite past growth during Barry's tenure, Best Buy's stock has underperformed relative to the S&P 500, and recent analyst downgrades highlight concerns about margin pressures, higher memory costs, and weaker appliance sales compared to competitors.

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