Best Super Bowl 60 commercials, according to Ad Meter panelists
USA Today • • entertainment
Key Points:
- The 38th USA TODAY Ad Meter crowned Budweiser's "American Icons" as the top Super Bowl commercial, earning a perfect overall rating of 4.00.
- Despite record-high costs of up to $10 million for 30 seconds of airtime, brands eagerly secured their spots, with NBCUniversal announcing a sellout by early September.
- The Super Bowl commercials featured big-name celebrities, emotional storytelling, and creative marketing, captivating audiences before and during the game.
- Other top-rated commercials included Lay's "Last Harvest" in second place with a 3.80 rating and Pepsi's "The Choice" in third with a 3.50 rating.
- The Seattle Seahawks won the Lombardi Trophy during
