Beyond Meat rebrands as Beyond and looks to other plant-based products
AP News • • business
Key Points:
- Beyond Meat is rebranding as Beyond The Plant Protein Co., dropping "meat" from its name to expand beyond plant-based burgers into new categories like protein drinks and bars.
- The company introduced its first beverage, Beyond Immerse, a sparkling protein drink, and plans to launch a protein bar this summer as part of its broader product diversification.
- U.S. sales of plant-based meat alternatives have declined significantly, with Beyond's net revenue dropping 14% in the first nine months of 2025 and shares trading below $1, prompting the company to focus on simpler, plant-focused ingredients.
- Beyond's CEO Ethan Brown emphasizes reshaping the brand around real, plant-derived foods and simpler ingredient lists, aiming to regain consumer
