Bills' decision to play Canadian anthem is "all about the business"
NBC Sports • • sports
Key Points:
- The Buffalo Bills inaugurated their new stadium by playing both the American and Canadian national anthems, with the Canadian anthem performed by the Barenaked Ladies, emphasizing a business strategy rather than a political statement.
- Bills COO Pete Guelli explained that incorporating Canadian elements is part of a long-standing marketing effort targeting Southern Ontario and Toronto, aiming to expand the team's fan base beyond Buffalo.
- The team previously hosted several regular-season games in Toronto to grow its presence, recognizing the combined Buffalo and Greater Toronto Area as a top-five NFL market.
- Approximately 12% of the team's PSL (personal seat license) holders are Canadian, with the waiting list for seats including about 20% Canadians, highlighting the significance of Canadian fans to the franchise.
- The Bills have invested in a multibillion-dollar stadium and secured their market for over 30 years, with Canada playing an essential role in their long-term business model.
