BioShock, game prices, GTA, the disappearing NFL deal and more: An interview with Take Two CEO Strauss Zelnick
Game File | Stephen Totilo • • technology
Key Points:
- Take Two chairman Strauss Zelnick, who has led the company for nearly 20 years, discussed various topics in a recent 20-minute interview, including BioShock, game development costs, the NFL deal, mobile plans, NBA 2K microtransactions, the Switch 2, and GTA VI.
- Zelnick described the close-knit senior management team at Take Two, emphasizing weekly meetings and direct communication, dismissing the idea of delays like GTA VI’s postponement being delivered impersonally via email.
- Known for his calm and composed demeanor, Zelnick shared that personal family emergencies have been more challenging than business setbacks, and his longtime colleague confirmed he rarely shows frustration or raises his voice at work.
- While Zelnick did not reveal specific details about GTA VI’s pricing, PC release, or in-game content, the interview provided insight into his leadership style and the company’s approach to managing game development and communication.
