Borderlands 4 DLC Character and Free Weekend Attract Resurgence on Steam

Key Points:

• Borderlands 4 is experiencing a resurgence on Steam, driven largely by the release of a new DLC character, Loveless the Hacker, who has captivated players with her unique cybernetic abilities and dual-mind gameplay.
• Despite a rocky launch in September 2025 marked by technical issues and declining player numbers, the game now boasts around 26,000 concurrent players, its highest since November 2025, and has secured a spot in the Top 5 sellers on Steam in the U.S.
• Loveless, priced at $9.99 and praised for her design and voice acting by Carin Gilfry, has been credited by many returning players as the main reason for revisiting Borderlands 4, highlighting Gearbox's improved marketing strategy.
• Additional factors contributing to the player boost include Story Pack 2: FL4K and the Last Resort, a 50% off sale reducing the game's price to $34.99, and a free-to-play weekend running until September 14.
• While it remains uncertain if the player increase will be sustained, the current momentum marks a positive period for Borderlands 4 as it enters its second year on the market.