Brewers fans are cashing in on decade-old $1K ticket promotion for World Series tickets

Brewers fans are cashing in on decade-old $1K ticket promotion for World Series tickets

Fox News • • sports

Key Points:

  • In 2015, the Milwaukee Brewers launched a unique promotion called the "Timeless Ticket," selling 1,000 personalized brass tickets for $1,000 each, redeemable for any future home game, including Opening Day, playoffs, or a World Series game.
  • The promotion generated $1 million upfront and allowed fans to hold the ticket indefinitely, with the promise it could be used "whether it's this season, the year 2050, or the 7th game of the World Series."
  • Now, with the Brewers heading to their first World Series since 1982, these tickets have become highly valuable, as resale prices for Game 1 seats start at around $2,681, and ticket holders can purchase up to three additional tickets at face value.
  • Redemption is subject to availability, and fans must submit requests to the team, which is working to assign games and seats, but the $1,000 investment remains a bargain compared to current market prices.
  • The Timeless Ticket promotion, initially a marketing strategy during tough seasons, has rewarded loyal fans and highlighted a creative approach to fan engagement amid rising sports ticket costs.

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