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British Retail Store Selfridges Gets GTA 6 Takeover Selling Exclusive Merch
IGN • • technology
Key Points:
- Selfridges' flagship London store has been transformed with a large GTA 6-themed installation ahead of the game's November 19 release, featuring a blue Grotti Cheetah Classic car and Vice City branding.
- Over 60 exclusive GTA 6 merchandise items are available at Selfridges, including clothing, luggage tags, and a £2,500 Goodtime State Varsity Jacket, which has already sold out.
- The GTA 6 activation launched simultaneously in-store and online, attracting queues of over 100,000 people, with many items becoming must-buys for collectors.
- This is Rockstar's first major UK activation, following significant promotional efforts in Miami, including a $1 million "Welcome to Vice City" sign and an NBA game featuring Vice City-themed jerseys and merchandise.
- Additional GTA 6 promotional activities include a gameplay reveal in South Park and insights into the game's map and mechanics ahead of its release.
