Buc-ee's settles Mickey's trademark lawsuit in Ohio
usatoday.com • • business
Key Points:
- Buc-ee's and Coles IP Holdings, owner of Mickey's convenience stores in Ohio, reached a confidential settlement on September 15 regarding a trademark lawsuit filed by Buc-ee's in February.
- Buc-ee's claimed Mickey's logo, featuring a smiling cartoon moose in a red hexagon, was too similar to Buc-ee's beaver logo and could confuse customers, while Coles countersued alleging malicious litigation and trademark infringement.
- The settlement terms remain undisclosed, and both companies declined to comment; Buc-ee's aggressive trademark enforcement has drawn public criticism, including from TV host John Oliver.
- Buc-ee's has also filed a separate ongoing lawsuit against Beaver's Mini Mart in Ohio over alleged logo confusion, continuing its efforts to protect its brand after opening its first Ohio location in April.
