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Buc-ee’s suing mini mart in Beavercreek, Ohio over logo branding
WLWT • • business
Key Points:
- Buc-ee's, a popular convenience store chain, has filed a trademark infringement lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, alleging the small store's cartoon beaver logo and red coloring closely mimic Buc-ee's branding.
- Buc-ee's claims it has used its name and cartoon beaver logo for over 40 years and holds numerous federal trademark registrations, asserting Beaver's Mini Mart used the marks without authorization, potentially causing consumer confusion.
- The lawsuit has sparked community backlash, with supporters organizing "cash mobs" to help Beaver's Mini Mart, and neighboring businesses like Hot Heads Burritos publicly showing solidarity.
- Buc-ee's has a history of similar trademark lawsuits, including one against another Ohio-based store, Mickey Mart.
- Buc-ee's recently opened its first Ohio location in Huber Heights, which attracted significant customer excitement and long lines.
