‘Buddy’ Busts Out, Sets Records For Roadside Attractions

Key Points:

• The dark comedy horror film "Buddy," distributed by Roadside Attractions and Saban Films, opened with $5.36 million domestically, surpassing expectations and setting records as Roadside's top post-Covid opening and Saban Films' highest in 12 years.
• "Buddy," a surreal ’90s kids’ TV parody featuring a villainous orange unicorn voiced by Keegan-Michael Key, gained traction through an innovative marketing campaign targeting young and Hispanic audiences, including viral teasers and interactive social media engagement.
• Other notable box office performances include A24’s "Tony," which crossed $11 million in its fourth week, and Olivia Wilde’s "The Invite," which grossed $26 million domestically, while genre films like "Teenage Sex And Death At Camp Miasma" and "Colony" also showed solid results.
• Limited releases such as Kino Lorber’s "Filipiñana" and "Mary Oliver: Saved by the Beauty of the World" performed well in niche markets, and documentaries like "The Cycle Of Love" began platform releases with positive audience response.
• Holdover films including "Spa Weekend," "The Rivals Of Amziah King," and "It Ends" continued to generate steady revenue, while smaller documentaries like "American Doctor" saw sell-out screenings in major cities.