California Post Makes Lots of Noise. But Is Anybody Listening?
The Hollywood Reporter • • entertainment
Key Points:
- Rupert Murdoch’s new California Post, a conservative tabloid modeled after the New York Post, launched in Los Angeles in January, operating from a Fox lot designed to resemble old Brooklyn.
- The paper targets hot-button issues like homelessness, crime, and local politics with sensational headlines, aiming to disrupt the California media landscape with a bold, unapologetic editorial style.
- Despite aggressive coverage and some staff defections from the Los Angeles Times, the California Post has not publicly disclosed readership or subscription figures, leaving its impact and financial viability unclear.
- Media analysts remain skeptical about launching a print newspaper in California’s challenging market, citing historical failures and low readership habits in the state.
- The paper’s Page Six gossip column has evolved into more serious entertainment journalism, signaling a potential shift in approach, though the publication is currently viewed by some industry insiders primarily as a disruptive nuisance.
