Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?
The New York Times • • entertainment
Key Points:
- Actor Nathan Shoop is living inside a 3-foot-deep by 25-foot-wide billboard shaped like a house, 30 feet above Sunset Boulevard in Los Angeles, as a promotional stunt for Netflix's new film, "The Last House."
- Shoop has spent 24 hours in the billboard, engaging in activities like stretching, reading, and listening to music, while adhering to the stunt's conditions, including no phone use to mirror a plot point in the movie.
- The unusual marketing tactic has attracted local news crews and curious onlookers, standing out as a rare, physical promotional effort from Netflix, which typically relies on its algorithm for film promotion.
- Despite the isolation, Shoop remains upbeat, communicating via a whiteboard and noting his main complaint is running low on Sour Strips; he also lacks Wi-Fi and thus cannot stream Netflix content during the stunt.
