CEO and President of Good Good no longer with company
Awful Announcing • • sports
Key Points:
- Good Good Golf co-founder and CEO Matt Kendrick has stepped down, and president Joe Flannery has also departed, signaling a major leadership shakeup amid controversy.
- The turmoil began after a controversial ad featuring violence against a woman defending a golf club was released by Good Good and Callaway, leading to widespread backlash and the ad being pulled.
- Garrett Clark, a Good Good co-founder, apologized publicly, calling the ad a failed parody inspired by the film Obsession, but this did not prevent partners from severing ties with the brand.
- Callaway and Good Good have both seen personnel changes related to the ad’s release, with Kendrick accusing Callaway of a coordinated media attack after they dropped sponsorship.
- The leadership departures mark a clear effort by Good Good Golf to move beyond the controversy and attempt to rebuild its reputation in the golf community.
