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Cheerios’ New Cereal Box Fixes a Common Breakfast Problem
TODAY.com • • business
Key Points:
- Cheerios and Ziploc have partnered to introduce Cheerios with Ziploc PantrySeal, the first resealable bag inside a traditional cereal box, aimed at keeping cereal fresher for longer.
- General Mills receives hundreds of thousands of requests annually for resealable cereal bags, and the new design features a partial opening at the top to create a pouring spout for easier use.
- The resealable bag innovation was developed exclusively in Buffalo, New York, with production designed to maintain Cheerios' high output of one box per second.
- While the bags are made from high-density polyethylene (#2 plastic), commonly used in shopping bags, the company has not disclosed details about the environmental impact or recyclability of the added plastic packaging.
- According to a press release, 90% of cereal eaters currently take extra steps to keep cereal fresh, such as folding or clipping bags, indicating strong consumer demand for this type of convenience feature.
