Chick-Fil-A's Bold Move Shows How Far Restaurants Will Go To Protect Sales
Key Points:
- Many restaurant chains, including Starbucks and Papa John's, have faced declining customer traffic in 2025, with vegan eateries particularly affected by bankruptcies, and Chick-Fil-A experiencing its slowest sales growth since 2013.
- Chick-Fil-A is launching a year-long "Newstalgia" campaign ahead of its 80th anniversary, blending nostalgia with modern elements through retro packaging, new menu items like Frosted Sodas and Floats, and limited-edition merchandise to attract both loyal and new customers.
- The campaign includes collectible retro-inspired Classic Cups with a chance to win free Chick-Fil-A for a year via a special Golden Fan Cup, along with plans to revive Cow Appreciation Day and release new merchandise such as stuffed