Chomet Denies AI Use In Dior Ad, Cites 'Automated Interpolation'
Cartoon Brew • • entertainment
Key Points:
- French director Sylvain Chomet and producer Aton Soumache denied viral claims that AI generated many frames of their Dior ad, stating it was created over seven months by 20 artists using traditional 2D animation.
- They acknowledged using an automated interpolation system for a small part of the process but did not clarify the extent or specific technology used, leaving ambiguity about the role of AI.
- Dior initially promoted the ad as entirely hand-drawn using 1940s techniques, but the filmmakers' admission of interpolation complicates this claim without fully confirming AI involvement.
- Chomet explained animation anomalies cited by viewers as results of conventional hand-drawn techniques like exaggerated shapes to convey movement, not AI artifacts.
- The lack of detailed transparency from Dior and the filmmakers about their production methods fuels ongoing speculation about AI's role in the ad, despite its emphasis on traditional craftsmanship.
