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Citroën Reinvents Iconic 2CV As Sub
Road & Track • • business
Key Points:
- Citroën is developing a pre-production concept for an electric revival of the iconic 2CV, aiming to offer an ultra-affordable compact car targeted at practical users rather than luxury buyers.
- The company plans to price the new 2CV under $17,000 (€15,000), positioning it competitively against the simplest small electric vehicles currently available in Europe.
- The concept car measures 148 inches in length and weighs under 2200 pounds, indicating a small battery pack with limited range and power compared to modern EVs.
- The design includes nostalgic and playful features such as an egg holder in the door, rabbit and turtle symbols on the pedals, a bench front seat, and a single-spoke steering wheel, all paying homage to the original 2CV’s heritage.
- Citroën’s approach reflects a broader strategy to revive European domestic car manufacturing by revisiting the low-cost, high-volume vehicle model that defined post-war automotive success.
