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Apple’s new ‘Switch to Safari’ campaign details why you should ditch Chrome
9to5Mac • • technology
Key Points:
- Apple has launched a new campaign promoting Safari as a more powerful and private browser compared to Chrome, featuring a dedicated "Switch to Safari" webpage and two new YouTube videos.
- The campaign highlights Safari's advantages, including up to 5 hours longer video streaming on Mac, stronger privacy protections with fewer third-party trackers, and up to 35% faster loading of frequently visited sites.
- The website includes a detailed comparison chart of Safari vs. Chrome, covering features like Reader Mode, Notify Me, Profiles, and Apple Pay.
- This promotion continues Apple's ongoing effort to position Safari as a superior and more privacy-focused alternative to Chrome, following earlier campaigns such as "Privacy on iPhone."
- The new videos focus on Safari's Distraction Control and Intelligent Tracking Prevention features to further emphasize its benefits.
