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City to stop hosting Christmas Eve Luminaria Bus Tour
kob.com • • business
Key Points:
- ABQ RIDE will no longer operate the annual Christmas Eve Luminaria Bus Tour starting this year due to high operational costs and low attendance rates, with an average of 62% of reserved tickets unused over the past decade.
- The tour cost about $200,000 in 2025 to serve 586 attendees, translating to $341 per person, but ABQ RIDE, as a zero-fare transit system, cannot charge more than regular bus fare, resulting in no fare revenue to offset expenses.
- The tour traditionally passes through the Huning Castle and Old Town neighborhoods to view luminarias, a cherished Albuquerque holiday tradition.
- ABQ RIDE and the Huning Castle Neighborhood Association are exploring alternative ways to preserve the luminaria tradition, such as walking tours or revised bus tours, aiming for a sustainable and community-friendly approach.
- Ending the bus tour will also allow ABQ RIDE employees to spend more time with their families during the holidays.
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