Coca-Cola is discontinuing Minute Maid frozen juices in US and Canada
AP News • • business
Key Points:
- Minute Maid, known for pioneering frozen orange juice in 1946, is discontinuing its frozen juice concentrates in the U.S. and Canada by April to focus on fresh juice products favored by consumers.
- The Coca-Cola Co., which owns Minute Maid, cited shifting consumer preferences and declining sales in the frozen juice category as reasons for exiting the frozen can market.
- Frozen juice varieties affected include orange juice, lemonade, and limeade, with inventory available while supplies last.
- The frozen juice market has faced challenges from rising prices due to poor weather in key growing regions, increased competition from alternative beverages, and consumer concerns over added sugars.
- U.S. sales of frozen beverages declined nearly 8% in the year ending January
